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'It Is Guiding Us to Protect Ourselves': A Qualitative Investigation into Why Young People Engage with a Mass-Media HIV Education Campaign

"Complex, relatable, non-judgemental and youth-centred storylines can make HIV edutainment engaging to youth audiences." Decades of heavy investment in communication campaigns to combat early misinformation and HIV-related stigma in South Africa, the country with the largest population of people living with HIV (UNAIDS, 2020), have resulted in mess ....

South Africa , Venetia Baker , David Khanyile , Sophie Sarrassat , Isolde Birdthistle , Cherie Cawood , Sarah Mulwa , Simon Cousens , Communication Initiative On , London School Of Hygiene Tropical Medicine Baker , Epicentre Health Research Khanyile , Alive Foundation , Health Sexuality , Tropical Medicine , Epicentre Health Research , Staying Alive Foundation , Down South , Related Summaries , Behaviour Change Wheel , Communication Initiative , Hiv Aids , United Nations ,

Young Adults' Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

"Peer influence and support online can be a powerful public health tool as people have a great capacity to influence each other and shape norms around public health." In April 2020, as cases COVID-19 spread across the globe, MTV Staying Alive Foundation (SAF) created the educational-entertainment digital miniseries MTV Shuga: Alone Together in an e ....

South Africa , United States , Sara Piot , Venetia Baker , Isolde Birdthistle , Judith Glynn , James Hargreaves , Lesedi Thwala , London School Of Hygiene Tropical Medicine Baker , Alive Foundation Arnold , Alive Foundation , Formative Research , London School , Tropical Medicine , Alone Together , Related Summaries , Hiv Aids , United Nations ,

Young Adults' Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

"Peer influence and support online can be a powerful public health tool as people have a great capacity to influence each other and shape norms around public health." In April 2020, as cases COVID-19 spread across the globe, MTV Staying Alive Foundation (SAF) created the educational-entertainment digital miniseries MTV Shuga: Alone Together in an e ....

South Africa , United States , Sara Piot , Venetia Baker , Isolde Birdthistle , Judith Glynn , James Hargreaves , Lesedi Thwala , London School Of Hygiene Tropical Medicine Baker , Alive Foundation Arnold , Alive Foundation , Formative Research , London School , Tropical Medicine , Alone Together , Related Summaries , Hiv Aids , United Nations ,