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Target, The North Face, Bud Light and others are facing backlash for pro-LGBTQ+ campaigns. Some have stood fast, others stumbled. Experts say consistency and intentionality are key to true support.
As June rolls around, the shelves of stores become adorned with everything rainbow, glittery and prideful. A hallmark of the retail playbook since the early 2010s, Pride has served as another opportunity for brands to cash in on the lucrative business that is Pride Month. However this year, it seems that the decision to recognize...
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Some shoppers have become more emboldened to engage in confrontational, even threatening, behavior over polarizing social issues.