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to this empire. early on, rupert develops a machiavellian approach to the newspaper business. it s about putting your rivals under. and mr maxwell certainly has lost. and, rupert discovered if you start turning the dial down market, ratings go up. sex and murder and blood, and mayhem. he bought up 40% of the circulation of newspapers in england. this is his moment to expand. post here! get your post here. new york post. murdoch put his stamp on the city of new york. here i am. you d better pay some attention. i m going to have one hell of an impact. as usual, we were drinking one night, the producers, the reporters and me. we always gathered. the first concrete block was removed by east german workers. and we hear the berlin wall is coming down. what? we ve got to go. what? a current affair s got to go to the wall? oh yeah. so we made a few calls. and we commandeered the gulfstream jet. and about eight or nine of us got on that jet at midnight and ....
The unconventional shows worked. 21 jump street. in loving color. married with children. who do spend a night with? a, your wife, or be? the simpsons. really, it was a slightly lower brow, more populist approach to entertainment. look murdoch, really, pushed that agenda. he likes to headlined, the screamer, the things that grab your attention. he has shows like current affair. basically, it is a tabloid newspaper front page, slapped on to the air. the last day of a hollywood legend. who didn t care who we took ....