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where we can track just how much video play is fueling the success of a hit. ♪ i came in like a wrecking ball ♪ ♪ i never hit so hard in love [chris] miley cyrus's timing is excellent because 2013, the year she drops wrecking ball, is the same year that youtube now counts for the charts. ♪ wr-wr-wreck me [chris] that's an excellent pop record. but the reason it goes to number one is because of that music video, where she's riding a wrecking ball in the altogether. ♪ i came in like a wrecking ball ♪ [chris] one quirk of the number one run by wrecking ball was that a fan shoots a viral video three months later. ♪ all i wanted was to break your walls ♪ [chris] and there are so many views for his video that wrecking ball goes back to number one. so miley cyrus picked the right year to be a provocateur and to use video as the means to be that provocateur. [shutters clicking] [reporters shouting "lorde!"] [este] in the 2010s,
that wrecking ball goes back to number one. so miley cyrus picked the right year to be a provocateur and to use video as the means to be that provocateur. [shutters clicking] [reporters shouting "lorde!"] [este] in the 2010s, if you bought a mac, you had garageband. you could start making music that sounded good. and then you put the song on soundcloud or on youtube, and then it gets all this traction. ♪ i've never seen a diamond in the flesh ♪ [puja] when lorde dropped royals on soundcloud, it felt like this subversive jab that paralleled the mission of the song, which is that not everything belongs in this glossy package. ♪ but every song is like gold teeth, grey goose ♪ ♪ trippin' in the bathroom ♪ blood stains, ballgowns, trashin' the hotel room ♪ ♪ we don't care ♪ we're driving cadillacs in our dreams ♪ [finneas] such a well-written song, really interesting vocal delivery, super minimalistic production. i don't know what the label thought the first time they heard that song,
[shutters clicking] [reporters shouting "lorde!"] [este] in the 2010s, if you bought a mac, you had garageband. you could start making music that sounded good. and then you put the song on soundcloud or on youtube, and then it gets all this traction. ♪ i've never seen a diamond in the flesh ♪ [puja] when lorde dropped royals on soundcloud, it felt like this subversive jab that paralleled the mission of the song, which is that not everything belongs in this glossy package. ♪ but every song is like gold teeth, grey goose ♪ ♪ trippin' in the bathroom ♪ blood stains, ballgowns, trashin' the hotel room ♪ ♪ we don't care ♪ we're driving cadillacs in our dreams ♪ [finneas] such a well-written song, really interesting vocal delivery, super minimalistic production. i don't know what the label thought the first time they heard that song, but if i'd been the label, i would've been like... [laughs] correct! ♪ and we'll never be royals ♪ royals [chris] by the middle of the 2010s,
influential young musician. >> yes. kelly: melodrama, by lorde. 24-k magic, bruno mars. bruno always makes it in there. >> bruin more mars is killing it. brilliant year last year. brilliant performance. so does kendrick. i watched both of their performance at the grammys, both fantastic. i think they will blow us away. i can't say who will get that one. that will be tough one. kelly: being very careful here. >> yeah, i don't want to get in trouble. kelly: i know you don't want to get in trouble because you know all these people. they will not mine, if you say i think bruno might get it or kendrick lamar. >> they all deserve it. kendrick lamar is fantastic. such an inspiration to a lot of people, a lot of the youth. his message is powerful. kelly: okay. >> bruno mars. who doesn't love bruno. kelly: what about the me too movement? mayed some of the artists wear