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Modern and focused commercial strategy — What does it look like? | By Karen Stephens and Lori Kiel

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Lori Kiel, Chief Commercial Officer of the Kessler Collection, break down the history of commercial strategy and how it’s traditionally been approached within hospitality. Kiel explains several ways technology acts as a vehicle to advance commercial initiatives while helping teams commit to one goal as comp sets change. ....

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HSMAI Century Campaign: Building a Bridge to Our Brightest Future

Article - HSMAI Century Campaign: Building a Bridge to Our Brightest Future - By Robert A. Gilbert - For close to a century, the Hospitality Sales & Marketing Association International (HSMAI) has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields. Now, as we begin the countdown to our momentous 100-year anniversary in 2027, we’re excited to unveil the Century Campaign for the HSMAI Foundation. ....

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HSMAI Foundation Launches Century Campaign Fundraising Initiative

Article - HSMAI Foundation Launches Century Campaign Fundraising Initiative - The Hospitality Sales and Marketing Association International (HSMAI) Foundation has announced the launch of its Century Campaign, a five-year fundraising effort ahead of the organization’s upcoming 100th anniversary in 2027. ....

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