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On Friday, Dec. 2, Wholesum, the Fair Trade-certified grower and shipper of organic farm-fresh vegetables based in Amado, AZ, celebrated 10 years of Fair Trade certification at its first-ever festival highlighting the themes of community, art and impact at its farm in Sonora, Mexico. The event featured special guest Paul Rice, founder and CEO of Fair Trade USA, who inspired those in attendance with a motivational speech about the positive impact of Fair Trade among farmworker communities.

On Friday, Dec. 2, Wholesum, the Fair Trade-certified grower and shipper of organic farm-fresh vegetables based in Amado, AZ, celebrated 10 years of Fair Trade certification at its first-ever festival highlighting the themes of community, art and impact at its farm in Sonora, Mexico.

Wholesum Family Farms has a long history as a responsible grower and was an early proponent of organic produce. So in many ways, it is understandable that the company was also an early adopter of the Fair Trade movement, which shares some basic tenets with organic production. “I think that responsible growing is one of the ingrained values we have at Wholesum and the path into Fair Trade certification was part of our evolution as a company,” said Joanna Jaramillo, marketing manager for the Amado, AZ-based grower.