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Products and now she did the hard part, distribution, that's when i would go after the money. i wouldn't go after the money too early and give away a big percentage too early. >> i'd be afraid of her stretching out and already really in the marketing budget. i would say, dig that first product in and make sure it's really catching fire. and that's, i think, where she could get some help with. you may be right about extending this thing. if she got help from angel investors who have already been there in her industry, already sitting there with a bucket of money and looking for somebody to ment...

Want control of the company. nobody does. what they want is for you to hit your business plan. what happens when entrepreneurs don't, then somebody comes in and starts to try to make sense out of the whole thing. that's where you can lose control. >> i don't think she's quite ready for the money yet. i really related to her. i think she's a winner and will be very successful. when you come from, as i have, a minority background and you do work around your pain. her mother said, don't sell this! she has a little shame about it growing up, just like i did about being the kid of immigrants, when ...

Getting your product to market. >> cynthia watches small scale producers like lauren ready to jump to the next level and she connects them with private investors. >> a private equity banker at encore consumer capital in san francisco. while he's not yet ready to invest in mother-in-law's kim y kimchi, the brand is clearly on his radar. >> she's gotten into retail grocery stores and stern food establishments and restaurants. what we like to see is a little bit further along the life cycle and see repeat revenues and getting further distribution. >> likewise, lauren isn't sure she's ready for en...