Outdoor Brands Make Big Bucks Selling Gear for War—But Can't Always Control Who Uses It
The Chinook touched down, conjuring a cloud of swirling sand and dust around it. U.S. Army Lieutenant Nate Bethea ran from its rear bay with his head down and immediately took cover flat against the ground as small arms fire popped from the village around him. It was July 2009, and Bethea was part of an airborne unit searching for Private Bowe Bergdahl, an American soldier who had walked off an outpost in Afghanistan and been captured by Taliban insurgents. Bethea was leading a group of soldiers in a war a long way from home. Joining his unit for the rescue mission, and lying prone next to ...