BrewDog ad banned over 'one of your five a day' claim
The Scottish brewer argued that recipients were likely to recognise the claim as a ‘tongue-in-cheek remark’.
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The Scottish brewer argued that recipients were likely to recognise the claim as a ‘tongue-in-cheek remark’.
Brewdog's 'tongue-in-cheek' advert claiming that its fruit-flavoured beers make up 'one of your five a day' has been banned by the watchdog for being 'misleading'.
Advertising Standards Authority acknowledges humorous intent, but says consumers could be misled
A BrewDog advert has been banned over a tongue-in-cheek claim that its fruit-flavoured beers are one of your five a day.
A Brewdog advert has been banned by regulators after the brand claimed its fruity beers counted as 'one of your five-a-day'.