The toast of lockdown: jams & spreads category report 2021
By Lyndsey Cambridge2021-01-15T11:57:00+00:00 Peanut butter, jam and other spreads are flying. But we’re not just smearing them on bread any more. So what’s behind the boom? At last, something to toast! Britain has rediscovered the joys of jam, marmalade and other spreads. Sales are up £120.8m (21.7%) on volumes up 24.8%, making spreads one of the biggest winners of the past year [Kantar 52 w/e 29 November 2020]. Every spreads subcategory is growing; even jam, marmalade and curd, which had been struggling for years until Covid-19 came along. Breakfast has been reborn. Commuters who once ...
Source: thegrocer.co.uk