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Lotterywest has announced the appointment of 303 MullenLowe as its sole creative agency, following a competitive tender process. The contract is for a period of two years, with extension options available for a further three years.
Campaign Review: AAMI, Asics, and Toyota compete in Olympic special In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: a special edition of Campaign Review sees 303 MullenLowe's John Linton and The Hallway's Simon Lee compare the Olympic campaigns from AAMI, Asics, and Toyota. July 29, 2021 8:00 John Linton, head of planning at 303 MullenLowe Perth, says: Ah… the Olympics. Who doesn’t love the great 4/5-yearly tradition of becoming emotionally invested in Laser Sailing and chastising 19-year-olds for lo...
May 4 2021, 10:50 am | BY Ricki Green | No Comments 303 MullenLowe Perth has launched a new brand identity and campaign on behalf of the WA Department of Health, to encourage more open communication about sex, healthy sexual relationships and STIs. Called ‘HealthySexual’, the campaign, identifies individuals as being ‘HealthySexuals’ if they talk about sex, test for STIs regularly and protect themselves via safe sex practices. Says Richard Berney, executive creative director at 303 MullenLowe Perth: “‘Sexual representation in media has often done more to separate people ...
WA health launch new pregnancy guidance campaign via 303 MullenLowe Perth January 14, 2021 10:18 New campaign Alcohol. Think Again. is warning of the dangers of drinking alcohol during pregnancy by demonstrating the inability of the placenta to filter alcohol with red wine poured straight from the glass into a transparent model of a baby. The key message being conveyed is ‘any amount a mother drinks, the baby drinks’. When a mother drinks alcohol it results in the baby carrying the same blood alcohol level, which can have detrimental effects on its development. The campaign was created ...
December 17, 2020 9:24 Drug Aware is hoping to educate young Western Australians about the potential harms of MDMA use, in a targeted, animated campaign. It is estimated that two-thirds of summer festival attendees use MDMA. Instead of telling festival-goers to say ‘no’ to the use of MDMA and other popular party drug, the campaign takes a different tack by encouraging people to ‘party smarter’. The campaign launch coincides with ‘Leavers Week’, and is targeting young people through online video, social media and audio. Tactical out-of-home will also support the campaign at festiv...