Mo' Bettahs Releases New App in Partnership with Thanx
Utah-based fast casual restaurant chain, Mo' Bettahs, has released a brand new iOS and Android app in partnership with Thanx, the leading loyalty and guest engagement platform for restaurants. The app is complete with a revamped loyalty program, Makana Rewards, and digital ordering experience. With the enhanced program, Mo’ Bettahs gains unprecedented insight into customers’ purchasing behaviors, allowing for more personal communication with guests and sophisticated targeted marketing to incentivize direct ordering over third-party.
Source: qsrmagazine.com