The 2021 skincare and beauty update Updated: Updated: January 18, 2021 20:43 IST From Ayurvedic ingredients to bee venom, what’s new in the Indian skincare and beauty market this year Share Article AAA From Ayurvedic ingredients to bee venom, what’s new in the Indian skincare and beauty market this year During the pandemic, global skincare and beauty companies began to diversify from their hero products. It was more than just survival; it was a shot at staying relevant. A McKinsey report from early April 2020 notes that prestige brands saw a 55% to 75% decline in cosmetics and fragrance sales respectively, compared to the previous year. One exception has been eye make-up: Alibaba saw a 150% increase in this category just last February. And by contrast, skincare, hair care, and bath-and-body products have gained popularity. Here are some of the new launches: