Behind the Work: Why a Lucky Cat Was the Perfect Symbol for Select Harvests' Weird Campaign
December 16 2020, 12:41 pm | BY Ricki Green | 2 Comments When it comes to symbols of luck, the lucky cat is right up there with four-leaf clovers and horseshoes. And so, for Select Harvests’ nut brand Lucky Nuts choosing the feline as a talisman for its latest ‘Eat lucky. Live lucky’ campaign was a no-brainer. The result is a 60-second clip so mesmerising that even after a few watches you find yourself drawn back for more. Directed by Jae Morrison from Finch and conceptualised by Saatchi & Saatchi Melbourne, the film follows one cat from the moment they wake up and hit their a...
Source: campaignbrief.com