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Wealthy parents are looking to keep their kids occupied with ballet-dancing nannies and exclusive playgroups
26 May 2021 • 10:15am
Cloud Twelve, the exclusive Notting Hill private member’s club specialising in ‘wellness and lifestyle’
Credit: John MacLean
After more than a year spent intermittently cooped up inside moored yachts and countryside estates, the uber-wealthy set is taking full advantage of lockdown easing. From binge-spending on helicopters to hiring private celebrity chefs, ultra-high-net-worth individuals (UHNWIs) are already in their post-lockdown element. But what to do with the kids?
The answer: hire the very best to entertain and educate them. For while the parents hobnob over lunch, exclusive private members’ clubs for children and elite nanny agencies have seen soaring demand in requests to keep the kids occupied at all costs.   ....

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