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The internet fostered the ability to make changes on a continual basis, so how come national broadcast advertising is still being transacted in the upfronts (the same format that started in 1962), which require an annual dollar and audience-reach commitment in advance to buy and sell advertising?
PubMatic launches Activate, Bringing Automation to Deals for CTV
Lynette Kaylor’s background does not mirror that of a traditional TV ad sales boss. But her history in data and identity technology does indicate the makeup…
Exhibit 99.1 November 4, 2022 Fellow Shareholders: Our third quarter was marked by meaningful progress against our long-term plan of... | November 4, 2022