San Diego Zoo's new look is a love letter to the animal kingdom
San Diego Zoo’s new look is a love letter to the animal kingdom Pentagram partner Michael Bierut has brought all of the organisation’s work under a single brand, which is now known as the San Diego Zoo Wildlife Alliance 17/03/2021 7:11 am The origins of San Diego Zoo date back to 1915 when, as legend has it, founder Dr Harry Wegeforth drove past an animal menagerie abandoned after the Panama-California Exposition and heard the roar of a lion named Rex. Today, the San Diego Zoo and San Diego Zoo Safari Park are two of the largest zoos in the world, and Rex the lion lives on in the form o...