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Whether you value it a lot or not, that's a significant drop among men, whereas the women vote held about where it was before. mark penn, you understand this as well as anybody. what's going on? >> well, i think you're seeing a real problem with men, especially white men. remember, only one in four men really think the economy's improving. if you look at this, i think, particularly, southern, white, older men, they're probably out of reach. you know, my suggestion really is to go after the soccer dads, to go after the suburban better-educated men who can appreciate a president like president o...

White men. remember only one in four men really think the economy is improving. if you look at this, i think particularly southern white older men, they're probably out of reach. my suggestion really is to go after soccer dads, the suburban better educated men who can appreciate a president like president obama who has been hunting down barack obama and has sensible economic and social policies. >> so you go after the more sensitive males, the less macho males? >> the republicans have taken a joe the plumber stance, and that's tough to get. >> the rougher guy is the image of the republican vot...