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North Castle Partners Announces Promotions News provided by Share this article Share this article GREENWICH, Conn., Jan. 7, 2021 /PRNewswire/ -- North Castle Partners, a leading private equity firm focused on consumer businesses that promotes Healthy, Active and Sustainable Living, is pleased to announce the following five promotions:  Alyse Skidmore and David Weston have been promoted to Partner, Roy Chin to Principal, and Jennifer Barsky and Alan Bui to Vice President. Alyse Skidmore, who serves as North Castle's Chief Financial Officer and Chief Compliance Officer, has been a member of ...

Search engine saturation: The ever evolving SERP and how brands are responding Search engine saturation: The ever evolving SERP and how brands are responding The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses? Author Categories 30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings we...

Partnership to commercialise Acteev Protect yarns and fabrics Ascend Performance Materials and The S Group partnership offers customers access to full-scale garment design, manufacturing and packaging. 23rd December 2020 Ascend Performance Materials has announced a commercial agreement with The S Group, a globally recognized provider of apparel design, development and manufacturing. The alliance will focus on commercialization of Acteev Protect antimicrobial yarns, fibres and fabrics, offering customers full-scale supply chain service from garment design to delivery. The agreement pairs Asce...

DTC Brands: Don’t Overlook TV to Drive Traffic December 16, 2020 DTC brands all reach a point in their growth cycle where paid advertising becomes an indispensable part of the strategy. Traditionally, they first focus on low cost and highly measurable paid media campaigns on Google, Facebook and Amazon. The ability to spend only a few hundred dollars and reach an enormous but also extremely targeted audience is obviously appealing. Moreover, the built-in attribution tools on digital channels allow early-stage startups to verify their thinking and direct ad dollars toward profitable campaign...

By Adam Seaborn, Director of Sales and Media Operations, Kingstar Media Every Direct to Consumer (DTC) brand reaches a point in their growth cycle where paid advertising becomes an indispensable part of their strategy. Traditionally, these brands first focus on low cost and highly measurable paid media campaigns on Google, Facebook and Amazon. The ability to spend only a few hundred dollars and reach an enormous but also extremely targeted audience is obviously appealing. Moreover, the built in attribution tools on digital channels allow early stage start-ups to verify their thinking and dir...