Page 12 - Macro Environment News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Really get an understanding of the larger macro environment and to make sure your pitch is consistent with that. >> the blinders are often pretty high. it's easy to think your start-up is the center of the world. understanding the larger world around you you will help to make your start-up a bigger start-up. >> great meeting you. take care. >> thank you. i'm here with this week's elevator pitcher ed roth who is here to tell us about your company, stencil one. i want to hold one of these up so people can see it. these are so cool. >> thank you. >> you are the designer. >> i am. >> and you run...

Someone funding a start-up to get an understanding of the larger macro environment and to make sure your pitch is a good system with that. >> i think you're right. a lot of times we look at our own start-up world and kind of forget about what is happening. >> the blinders are off and working 24 hours a day. it's hard to have time to have casual conversations and easy to think your start-up is the center of the world when you are only a little bit of the world. and understand the larger world around you will help to make your start-up a heck of a lot bigger start-up. >> thank you for sharing al...

Investing and pouring resources into it. what are those? >> i would tell you, it's a misconception that one cannot cut costs and make investments. in our case, that's the reason we're cutting costs is not only to expand our margins but to provide the fuel to make investments in growth opportunities. and so it's been a really important part of our equation. particularly during the challenging macro environment that we've all been dealing with over the last couple of years. it's really been imperative that we find ways to lower costs to protect the investments that we're looking to make to prote...

Products. those have huge, very big social nature in them. and compared to other search engine, what we think is we're very well positioned. >> had it not been for google's problems in china would baidu's figures still be so strong? >> oh, obviously. i think this -- we had a very, very exceptional year in 2010. that's underpinned by a few factors. most importantly, our successful migration to a new online marketing platform that was beautifully executed. of course, the macro environment improved hugely and seen online activities increase, traffic is growing health thiily and excel in the execu...

♪ welcome back to "way too early," 5:46 in the morning. that's a live pictures, we're inside a vehicle travel somethingwhere in long island. -- somewhere in long island. you got 15 inches in new york, much more than even the great bill karins could have predicted. and it's still snowing north of here in boston. d.c. shut down. schools closed in washington, new york, boston. it's ugly out there. let's check on the markets as we get all up in your business. steve sedgwick is live in london. steve? >> reporter: very good to see you today. yes, it may not have been a big move to the outside, o...