AKQA swoops on BrewDog branding agency to boost design offer
Made Thought sells majority stake to WPP agency.
Source: campaignlive.co.uk
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Made Thought sells majority stake to WPP agency.
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Communications giant WPP has added to its creative portfolio with the acquisition of a majority stake in branding and design agency Made Thought.
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After AKQA acquires a majority share in Made Thought, the three studios are combining to create a new industry powerhouse that aims to “redefine the contemporary design agency as the antithesis of singular multidisciplinary studios”.