TV, print media ads to touch ₹62k crore in 2023: Madison
Overall advertising expenditure (adex), rose from ₹74,231 crore in 2021 to ₹89,803 crore in 2022
Source: livemint.com
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DOOH is showing increasing traction as a performance medium: Experts
DOOH is showing increasing traction as a performance medium: Experts
Source: adgully.com
Adex to grow by 26% in 2021 to reach 2019 levels, says Madison report
The adex is expected to reach Rs 68,325 crore in 2021 versus Rs 67,603 crore in 2019 and Rs 54,151 crore in 2020
Source: bestmediainfo.com
Indian adex market to shake off degrowth, surge 26% in 2021: Madison report
Cinema will witness a growth of 161 per cent 17 Feb, 2021 - 05:34 PM IST | By indiantelevision.com Team NEW DELHI: The Covid-2019 pandemic has pushed the Indian advertising market at least two years back, but 2021 will witness a growth of 26 per cent in adex, taking it to Rs 68,325 crore, a recently released report by Pitch Madison predicts. While launching the report, Madison World CMD Sam Balsara noted, “In absolute terms, adex has degrown from Rs 67,603 crore to Rs 54,151 crore in 2020, a drop of a whopping Rs 13,452 crore, the highest ever drop in one year in ...
Source: indiantelevision.com