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Old El Paso teams up with Samworth Brothers for ready meal range thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
By Ian Quinn2020-12-18T00:01:00+00:00 Source: Unsplash There’s a new head chef in the kitchen. After many years at the top of cooking sauces, Dolmio has been usurped by Old El Paso. The change in power dynamic comes after an extra £158.8m poured into cooking sauces, which emerged as one of the biggest beneficiaries of lockdown. That’s more than 10 times the growth The Grocer reported this time last year – and, before that, cooking sauces had endured several years of decline. The intermittent closure of hospitality has been a driving force behind this change in fortunes. As shoppers were keft unable to visit their favourite restaurants, they looked to spice up their home cooking. Italian grew as a result but, in the monotony of lockdown, far-flung flavours performed even better as Brits looked for a taste of the exotic. ....