GIGIL Philippines follows up their wacky first film for RC Cola with an even more bizarre sequel
December 30 2020, 1:26 pm | BY Kim Shaw | No Comments GIGIL Philippines has released a second film in their wacky and humorous RC Cola campaign. The way GIGIL set out to differentiate RC Cola in this campaign was to understand the Gen Z drinker, and discover an insight about them. Because of the introduced sugar tax in the Philippines, RC Cola’s biggest advantage which was that pricing became parity with the competition’s. This meant the brand needed to stand for something stronger in the mind of its target, the Gen Z drinker. Filipino Gen. Zs live in the moment. They don’t ne...
Source: campaignbriefasia.com