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Sea creatures take the stage in GIGIL Philippines' films for direct seller Personal Collection

GIGIL Philippines has released this campaign for Personal Collection, promoting their new biodegradable bottles and the sea creatures who are here to show their gratitude. ....

Badong Abesamis , Dey Perez , Nova Novido , Ynna Milambiling , Sasa Pascual , Leslie Cua , Herbert Hernandez , Marius Talampas , Jake Yrastorza , Agency Producer , Personal Collection , Arcade Film , Creative Officer , Creative Director ,

GIGIL Philippines follows up their wacky first film for RC Cola with an even more bizarre sequel

December 30 2020, 1:26 pm | BY Kim Shaw | No Comments
GIGIL Philippines has released a second film in their wacky and humorous RC Cola campaign. The way GIGIL set out to differentiate RC Cola in this campaign was to understand the Gen Z drinker, and discover an insight about them.

Because of the introduced sugar tax in the Philippines, RC Cola’s biggest advantage which was that pricing became parity with the competition’s. This meant the brand needed to stand for something stronger in the mind of its target, the Gen Z drinker.
Filipino Gen. Zs live in the moment. They don’t need a litany of reasons before doing something. Just as long as they enjoy doing it, whatever! There doesn’t need to be a reason. And so even RC’s films don’t need to mean anything deep, as the Gen. Z don’t have many reasons for choosing a brand of soda. Whatever, just as long as it tastes good. ....

Badong Abesamis , Bev Lubid , Mara Bernaldo , Ahnel Gozon , Maggie Querido , Ynna Milambiling , Sasa Abella , Marius Talampas , Herbert Hernandez , Agency Producer , Creative Officer , மாகி க்வேரீடொ , சாச அபெல்லா , ஹெர்பர்ட் ஹெர்னாண்டஸ் , படைப்பு அதிகாரி ,