The Real Reason International Chips Have More Interesting Flavors
International chips come in flavors like hot pot and poulet roti. But in America, we have basic flavors like sour cream and onion and "Flamin’ Hot." Why is that?
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International chips come in flavors like hot pot and poulet roti. But in America, we have basic flavors like sour cream and onion and "Flamin’ Hot." Why is that?
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2097 Prabhu Gandhikumar was working as a consultant in the US for many years before he moved back to India in 2012 to join his family business of manufacturing metal castings. He, however, felt a deep sense of dissatisfaction. “In the US, I used to work for 15-16 hours a day. Life was very happening. However, when I came back, life became very slow. I opened a foundry but I didn’t feel sufficiently challenged there too.” In 2016, he explored various sectors he could venture into, and beverages seemed like a good option. “I realised that people in the rural areas were consuming lassi,...