Israeli startup begins selling cocoa spreads in US, touting 50% less sugar
Products and Hazelnut spreads developed with the Incredo Sugar developed by DouxMatok (Courtesy) DouxMatok, a Petah Tikva, Israel-based food-tech company that says it is able to cut sugar levels in foods without affecting their taste, on Tuesday started sales of a hazelnut cocoa spread and a dark-cocoa salted caramel spread in what marks a first offering of its low-sugar brand directly to US consumers. The Israeli startup, founded by now-102-year-old Prof. Avraham Baniel and his son Eran, developed technology that it claims is able to deliver sugar directly to the mouth’s sweet taste buds. ...
Source: timesofisrael.com