Page 20 - Make It Black News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Sharon Chuter's Pull Up For Change Returns With'Make It Black' Campaign ELLE 5/02/2021 Nerisha Penrose © Courtesy Pull Up For Change founder Sharon Chuter has launched the Make It Black campaign, which asks brands to repackage their products in the color black to fight racial bias and redefine the word. With just one hashtag—#PullUporShut Up—Sharon Chuter disrupted the beauty industry. At the height of racial tension that erupted in the summer of 2020, the Uoma Beauty founder launched the hashtag to call out brands for a lack of diversity within the companies an...

Courtesy With just one hashtag—#PullUporShut Up—Sharon Chuter disrupted the beauty industry. At the height of racial tension that erupted in the summer of 2020, the Uoma Beauty founder launched the hashtag to call out brands for a lack of diversity within the companies and on social media, and ask brands to publicly disclose their number of Black employees. The social call-to-action expanded to the birth of Pull Up For Change, Chuter's organization that set out to hold these companies accountable. In honor of Black History Month, Chuter and Pull Up For Change are launching a new campaign...

UOMA Beauty Sharon Chuter and Pull Up For Change have teamed up with nine beauty brands to launch the Make It Black campaign at Ulta Beauty. The campaign is set to raise funds for the Pull Up For Change Impact Fund, which provides financial support to emerging Black founders. The campaign's collection includes an assortment of limited-edition all-black best-sellers from beloved beauty brands. All profits go to the Impact Fund. Sharon Chuter, CEO and founder of Uoma Beauty, has been working diligently to bring awareness to corporate biases and create opportunities for Black founders and emp...

Sharon Chuter's Make It Black Campaign Could Change the Dictionary Definition of "Black" Allure 2/5/2021 © Courtesy of Pull Up for Change; Illustration by Clara Hendler In the wake of 2020's nationwide Black Lives Matter uprising, our social media feeds flourished with the hashtag #PullUpOrShutUp. The movement and Pull Up For Change organization, created by Uoma Beauty founder Sharon Chuter, encouraged beauty companies to reveal just how many Black employees and employees of color they have (especially in leadership positions). Now, Chuter and Pull Up for Change are embarking on a new en...