Bud Light VP said she wanted to update the 'fratty' branding
Alissa Heinerscheid spoke on a business podcast on March 30 to claim that the Anheuser-Busch beer had been 'in a decline for a really long time.'
Source: dailymail.co.uk
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Who Is Alissa Heinerscheid? Bud Light's VP of Marketing Amid Trans Debate
Right-wing and conservative customers criticized Bud Light's VP Alissa Heinerscheid for the company's decision to offer a sponsorship deal to Dylan Mulvaney.
Source: newsweek.com
Bud Light executive talked updating 'fratty' image ahead of transgender partnership revelation
The woman behind Bud Light's marketing said she wanted to update the company's "fratty" image and reboot its "out of touch" humor with a push for inclusivity days before Bud Light's partnership with transgender influencer Dylan Mulvaney went viral.
Source: washingtonexaminer.com
Head of Bud Light marketing definitely not a "WASSUP"/bayou frog type
OY I caught a glimpse of her – and it is a “her” – in a tweet that hurtled past when all this weekend’s Mulvaney insanity erupted (which David covered handsomely)(and, ye...
Source: hotair.com
Incubus confirmed to play Eden Sessions – June 24, 2023
Southern Californian and Grammy-nominated rock band Incubus are to play the iconic Eden Sessions.
Source: falmouthpacket.co.uk