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Muscle Maker Grill continues rapid expansion with Saudi Arabia deal.

Muscle Maker’s newest subsidiary Pokemoto, a 14-location concept known for its healthier modern culinary twist on a traditional Hawaiian poke classic is ramping up its franchising efforts to expand the millennial and Gen-Z fueled brand in the northeast and beyond. The chain can be found in Connecticut, Rhode Island, Massachusetts and Georgia.

The move toward delivery-only restaurant concepts with no brick-and-mortar presence continues to grow, accelerated by the pandemic. But they’re certainly not alone. Muscle Maker Grill, a brand that’s been expanding into the virtual brand space with gusto throughout the pandemic, introduced yet another virtual brand this month. The company also announced three upcoming virtual brands yet to be revealed. Mr. Beast Burger, a new virtual brand from Virtual Dining Concepts and Eric Greenspan built with YouTube personality Jimmy “MrBeast” Donaldson, debuted with over 300 locations and crash...

Here’s the latest roundup of new off-premise concepts available for delivery only, offering everything from Japanese rice balls to high-end cocktails

Photo: iStock Jan. 29, 2021 Muscle Maker Inc. — the parent company of Muscle Maker Grill, Healthy Joe's and MMG Burger Bar — has added Burger Joe's to its non-traditional portfolio. The company also said in a news release that it plans to launch four additional brands this year to both its brick-and-mortar and ghost kitchen holdings. Burger Joe's will offer a combination of "healthier for you" and "cheat day" burgers and is now available out of the Healthy Joe's and Muscle Maker Grill locations in New York City's Chelsea and Tribeca neighborhoods. The concept will soon roll out to the com...