Barbie's pandemic sales boom follows long revamp at Mattel
Barbieâs big year was years in the making By Kelly Gilblom Bloomberg,Updated February 24, 2021, 7:51 p.m. Email to a Friend Mattel Inc.âs Barbie generated its best sales growth in two decades in 2020.Daniel Acker/Bloomberg One of the biggest consumer hits of the pandemic, alongside Netflix and the Nintendo Switch, is a 61-year-old doll once mocked as outdated and sexist. Long written off by many parents and kids â and criticized for promoting an unrealistic body image â Mattel Inc.âs Barbie generated its best sales growth in two decades in 2020. Years of planning and ...