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Tessa Violet teams with Gillette on spontaneous shaves Singer and songwriter known as Meekakitty on YouTube will turn women's "wish I'd shaved" moments into music videos. June 24, 2014 Vlogger and singer-songwriter Tessa Violet, who is behind the YouTube channel Meekakitty, which has nearly a million subs, has partnered with women’s razor brand Gillette Venus. The Venus campaign has Violet inviting women to share their spontaneous “wish-I’d-shaved moments” on Twitter with the hashtag #InASnap. Violet, who is signed to Maker Studios, will use her favorite submissions as inspiration fo...

ClevverTV crowns Drama King From host Kingsley's opening monolog to the final toast, sponsorship opps are available throughout the new series. October 6, 2014 The show is called Drama King, in which the animated YouTuber comments on celebrity news with special guests like Lilly Singh, Grace Helbig and Anthony Padilla. Drama King is available for sponsorship, and the Defy team is working on brand integration opportunities. “There are several segments of the show — Kingsley’s opening monologue, the game we play each episode, Kingsley’s final ‘toast’ that closes each show — that...

Imperfect influencers featured in YouTube-only campaign Cassandra Bankson, who has attracted nearly 650,000 subscribers by speaking openly about her acne, is one of the people featured in Dermablend's Camo Confessions initiative running until the end of the year. March 19, 2014 Two years after shrewdly teaching the world not to judge a book by its cover with a video of a young man removing his makeup to reveal a body riddled in tattoos, Dermablend is back at it, this time with a trio of intimate confessions from online influencers and an invitation for others to join. The global Camo Confe...

Netflix to carry Sony Pictures Animation content The multi-year agreement will bring feature films in the first pay-TV window to Netflix members in the U.S., as Starz moves to focus on original adult programming. May 27, 2014 Netflix and Sony Pictures Television have reached a multi-year agreement to bring Sony Pictures Animation feature films in the first pay-TV window to Netflix members in the U.S. Starz is letting go of the animation features, moving away from kids’ content and using the savings to invest more in original, adult programming. Back in 2012, it was announced Starz would not...

Bad Girls All-Stars, a raunchy reality show that’s been around for seven years. Lifetime cancelled Drop Dead Diva as it looked for “edgier fare,” but then brought the popular show back again, likely because the network doesn’t want to pass on those guaranteed audiences. On women’s networks, it’s increasingly difficult to find a “hidden gem” that breaks the mold and finds a devoted, niche fanbase — the kind of programming that now exists and thrives online. The CW network is holding down a steady stream of original narrative content, largely aimed at teen and young adult wo...