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Addison Rae's ITEM Beauty Debuts Skincare Collection Clean Beauty Brand Redefines Accessible Skincare Products for Consumers News provided by Share this article Share this article SAN MATEO, Calif., March 11, 2021 /PRNewswire/ -- ITEM Beauty, co-founded by TikTok star and actress Addison Rae, today announced the brand's entrance into the skincare category. In expanding the clean beauty collection, which is vegan friendly, cruelty-free and dermatologist tested, ITEM Beauty continues its promise to redefine beauty norms by instilling confidence, self-love and self-expression. (PRNewsfoto/Made...

Addison Rae Launches Into Skincare with ITEM Beauty March 11, 2021 TikTok star and actress Addison Rae expanded her growing empire into the skincare industry this week with the launch of ITEM Beauty. The new line is a collaboration between Rae and the beauty brand incubator Madeby Collective. With a strong focus on Gen Z, the new products are dermatologist-tested, free of parabens, phthalates, talc, and mineral oil. “When I moved to Los Angeles from Louisiana, my entire attitude about skincare changed. I went from a super humid environment to a drier climate, which forced my entire skincare...