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It all came together. i mean, you ran ibm. do you -- why did that happen? why did it take a while for information technology to suddenly kind of produce this seismic change? >> the reason for that, i believe, is that information technology started out in the back office. it took decades before the people who ran the line businesses, the people that ran manufacturing, the people that ran sales, the people that ran distribution to realize that this technology had a powerful impact in improving those processes. >> so technology, globalization, both having this effect of making companies hypereffi...