When the famous U.S. pop band Backstreet Boys released their signature hit "I Want It That Way" in 1999, they could hardly have imagined that nearly a quarter of a century later it would be used to help the Ukrainian military fight off a brutal invasion by Russia. "We definitely didn’t expect that," one of the participants, comedian Slava Kedr, told the Kyiv Independent. The results were impressive: The campaign was able to buy Ukrainian forces a Ukrainian-made Mara reconnaissance drone, a Valkyrja reconnaissance drone, around 50 FPV attack drones, 20 Chinese-made Mavic drones, a night-vision device, two cars, and other equipment.