Stay updated with breaking news from Mana Partners. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
One area that APAC advertisers and marketers alike can leverage to engage with Gen Z and Alpha individuals is through gaming platforms which nearly half of both groups cite as their go-to oasis for feeling less anxious and stressed in a digital world.
Mana Partners launched earlier this year. Gaming and esports venture builder, Mana Partners announced the appointment of Matthew Zatto as Chief Commercial Officer. He will work alongside Founders Jamie Lewin and Mike Kang to develop new revenue streams and commercial partnership opportunities in order to expand the company across Southeast Asia. Mana Partners, which launched earlier this year, was founded by senior executives from gaming brands including Riot Games and Electronic Arts. The group’s consulting business aims to help brands, startups and rights owners to unlock new communities ...