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Long Read - What's holding gaming advertising back?

“Advertisers need to understand the profitability and power that in-game advertising carries. ....

Inmobi Jaclyn Hadida , Scott Cleaver , Matt Alchin , Dome Euan Macdonald , Rachel Fyfe , Totallyawesome Gary Fung , Aaron Pearce , Mark Murray , Giuseppe Martoriello , Matt Lawton , Suzie Shaw , Luis Villasmil , Advertising State , Know Media , Jaclyn Hadida , Georgia Woodburne , Australia Plays , Are Social , Five Global , Youth First Digital Insights , Gary Fung , Euan Macdonald , Virginia Hyland , Media Tech ,

Why many marketers are missing out on the Gen Z and Gen Alpha crowd

One area that APAC advertisers and marketers alike can leverage to engage with Gen Z and Alpha individuals is through gaming platforms which nearly half of both groups cite as their go-to oasis for feeling less anxious and stressed in a digital world. ....

Republic Of , Jamie Lewin , Robert Gaxiola , Gen Alpha , Youth First Digital Insights , Games Market , Southeast Asia , Kai Xuan Thong , Mana Partners , Candy Crush , Mobile Legends , Mortal Kombat , Gaming Market , Mobile Legends , Lb Tournament , Pac Gaming Market ,

Gaming Is The New Social For Gen Alpha According To Research From Totallyawesome

Gaming is emerging as a core channel for youth engagement with social via gaming is fast becoming the choice for Australian Gen Alpha. ....

New Zealand , Gen Alpha , Asia Pacific , Alice Almeida , Australian Gen Alpha , Youth First Digital Insights , North Asia ,

Gen Alpha's turn to gaming instead of social media

50% of teens now game so they can play with their friends and 46% game because it makes them feel more connected with their friends. ....

Alice Almeida , Gen Alpha , Australian Gen Alpha , Youth First Digital Insights ,

TotallyAwesome, APAC's Youth-first specialist marketing and media platform, reveals new research on how gaming is supporting youth mental health across Asia-Pacific

TotallyAwesome, APAC's Youth-first specialist marketing and media platform, reveals new research on how gaming is supporting youth mental health across Asia-Pacific
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South Korea , Republic Of , Gen Alpha , Youth First Digital Insights , Executive Chairman ,