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Taylor Swift & Other Major Cultural Moments: Marketing Gold Or A Bandwagon Ignoring Real Consumer Trends?

Taylor Swift & Other Major Cultural Moments: Marketing Gold Or A Bandwagon Ignoring Real Consumer Trends?
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New South Wales , Carl Moggridge , Matt Lawton , Travis Kelce , Taylor Swift , Matt Alchin , World Cup , Five By Global , Hopeful Monsters ,

Long Read – The year gaming advertising goes mainstream

“It doesn’t matter if you sell tools to tradies, nappies to mums and dads or cars to pensioners - they’re all playing games. ....

United States , Jaclyn Hadida , Gary Fung , Aaron Pearce , Jack Daniel , Matt Lawton , Liam Wilson , Taz Papoulias , Gemma Battenbough , Giuseppe Martoriellosays , Matt Alchin , Stacia Grooby , Javier Mart , Mark Murray , Rachel Fyfe , Scott Cleaver , Suzie Shaw , Havas Media Network Australia Virginia Hyland , Murmur Group , Advertising State , Georgia Woodburne , Five Global , Epic Game Unreal Engine , Are Social , Know Media , Unreal Engine ,

Long Read - What's holding gaming advertising back?

“Advertisers need to understand the profitability and power that in-game advertising carries. ....

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