Long Read – The year gaming advertising goes mainstream
“It doesn’t matter if you sell tools to tradies, nappies to mums and dads or cars to pensioners - they’re all playing games.
Source: adnews.com.au
Murmur Group News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Murmur Group Today - Breaking & Trending Today
Murmur names Craig Sue head of media planning
Janice Chan also becomes senior account manager.
Source: adnews.com.au
Long Read - Twitter, TV and the future of social media as a 'second screen'
“Other channels can try, but they’ll fail. X isn’t going anywhere.
Source: adnews.com.au
Google Heading Off A "Massive" Revenue Drop By Dropping Nielsen For Co-Viewing Data
Google's switch away from Nielsen's third-party co-viewing data is heading off a massive revenue drop according to one industry insider.
Source: bandt.com.au
Murmur appointed media agency for Summernats
Including work for the newly formed National Drag Racing Championship.
Source: adnews.com.au