Long Read – The year gaming advertising goes mainstream
“It doesn’t matter if you sell tools to tradies, nappies to mums and dads or cars to pensioners - they’re all playing games.
Source: adnews.com.au
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Long Read - What's holding gaming advertising back?
“Advertisers need to understand the profitability and power that in-game advertising carries.
Source: adnews.com.au
Long Read - The frothy hunger for gaming advertising
How can I get my brand in to a game?
Source: adnews.com.au
Perspective - Growth opportunities amidst volatility
An opportunity to explore growth plans that might have been shelved during the pandemic.
Source: adnews.com.au
Agencies set to increase digital audio spend this year
IAB's report found that, despite greater economic uncertainty looming, media agencies intend to increase expenditure on digital audio formats in 2023.
Source: marketingmag.com.au