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In building trust at work, is there room for Zoom?

Zoom’s CEO said remote work limits trust and innovation, but CMCI experts said such tools can be effective if applied correctly. ....

Timothy Kuhn , Tim Kuhn , Matthew Koschmann , Joe Arney , Matt Koschmann , College Of Media , Management Communication Quarterly ,

MKTG1275 Strategic Marketing: Success Factors for the La Mer Company


Question:
The assessment requires you to write a industry analysis. You are required to choose the industry in which your chosen firm operates. This assessment will help to inform your second assessment and enable you to determine your objectives and to formulate your marketing plan.
Answer:
Introduction 
The overall market is highly characterised by the dramatic growth of new brands, new location for the markets and new sub classification all accelerated by global implementation of digital technologies. However, the foundation of success have changed for the leading brand organisation the challenge has turned in to one of the most influencing and innovative industry. In this context, marketing is most essential element that would help the company to promote and sale their products in the global market. Therefore, in order to establish successful strategy for marketing, it is necessary to understand the market in which the company is competing. Based on this the s ....

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