KAZT Phoenix Selects Comscore for Local Measurement
Londen Media’s independent KAZT Phoenix (AZTV7) will now use Comscore’s local TV currency as the primary source to sell and post advertising buys. The station said: “With Comscore’s database of 340,000-plus homes in the Phoenix market, KAZT can now offer greater stability in its measurement and granular reporting down to the quarter hour, as well […]
Source: tvnewscheck.com