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FMCG Makers See Green Shoots Of Revival In Rural Market

Major FMCG companies feel the demand slump has bottomed out and there are green shoots of recovery in the rural markets, which have been under stress since the last few quarters.
With abating commodity price pressures, firms such as HUL, Godrej Consumer Products Ltd., Dabur India Ltd., Marico Ltd. and Emami Ltd. expect a gradual recovery in consumption and are increasing upfront marketing investments in advertising and promotion. ....

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