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How digitalisation has levelled the playing field for gender equity Details Published: 06 April 2021 Manasa Denning, Senior Director of Solutions Engineering, North America & APAC, Integral Ad Science, shares how a shift in attitudes towards the traditional 9-6 setup, brought about by the acceleration of digital transformation during the COVID-19 pandemic is helping level the playing field for women at work. Gender equity means equivalent and fair treatment for women and men in terms of rights, benefits, obligations, and opportunities at work and in society. McKinsey s latest report says advancing women’s equality in the countries of Asia Pacific could add US$4.5 trillion to their collective GDP annually in 2025, a 12% increase over a business-as-usual GDP trajectory. This additional GDP would be equivalent to adding an economy the combined size of Germany and Austria each year! ....