Sales is a Profession of Words. Choose Them Wisely
“Nothing happens until you sell somebody something.” When salespeople gathered in offices, this Zig Ziglar quote adorned the walls. A nearly identical aphorism is attributed to a salesman from Minnesota whose name is lost to history, but not his product, which according to the record, was manure. A product that does not sell itself, I’m guessing. I wonder how he pitched it? Throughout the buyer’s decision process, there are myriad ways for them to acquire knowledge about vendors and their products. Salespeople, as we know, are the linchpin in that process, conjoining buyer and sel...
Source: customerthink.com