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Creative agency Emotive has today announced the appointment of Rhian Mason as head of content distribution.   Mason joins Emotive from the DDB Group where she led social strategy and content for Mango Communications and DDB Sydney, delivering integrated strategy, social, and influencer expertise within PR and creative disciplines. Prior to DDB Mason worked for IPG Mediabrands in Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partnerships. Mason will lead Emotive’s conte...

Tourism Northern Territory is today launching its brand-new national marketing campaign, Seek Different, via KWP! ‘Different in every sense’.   Unveiled by the Northern Territory’s Minister for Tourism and Hospitality, the Hon Natasha Fyles MLA, the campaign is aimed at inspiring domestic travellers – facing ongoing restrictions on international travel and looking for something truly different – to add the Northern Territory to their plans in 2021. The new campaign underpins the Territory’s brands positioning, ‘ Different in every sense’ by highlighting that we are all indiv...

March 1, 2021 9:45 The Northern Territory has launched a national tourism campaign, positioning the itself as an escape from the anxiety Australians feel in their every day lives. Titled ‘Seek Different’, the campaign from KWP encourages Australians to pursue different experiences in the range of cultural and historical sites in the Territory. Tony Quarmby, executive general manager of marketing at Tourism NT, said: “The Northern Territory is not a normal holiday, and the launch of our Seek Different campaign today highlights our uniqueness to the rest of the country. “The Seek Diff...

DDB’s Priya Patel reflects on business, creative innovation and independents In 2020, DDB Sydney has not just navigated the pandemic, it has brought on a slew of new business, built out a media team for Johnson & Johnson, a social team for McDonald's and pushed the boundaries in creativity. Managing director Priya Patel chats to Mumbrella's Zoe Wilkinson on what keeps bringing clients back to the agency, and the strength of legacy agencies when all eyes are on independents. December 16, 2020 9:04 Priya Patel describes her two-and-a-half years at DDB Sydney as “exciting, unpredictable and ...

Asia-Pacific News In Brief (December 14, 2020) News from Beeing Social, opr, Andrews Partnership, Orangeblowfish, Rice and Sling & Stone. PRovoke Media 14 Dec 2020 // 4:08AM GMT MUMBAI —  Beeing Social has won the media duties for Healthspring, the healthcare provider that offers emergency care, doctor consult, health checks, pathology, dental, diet, physio & mental, and more. As a part of the mandate, the agency will be offering digital marketing capabilities, including SEO, social, web, mobile, analytics, media planning, and buying activation to enhance brand equity and awareness. SYDN...