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Poppi is getting a lot of attention, particularly as an acquisition target, a topic the hosts discussed in the episode, along with Coke’s new TikTok-inspired soda and a trio of “loaded” cereals. This episode also includes a conversation with executives from Manna Tree and Gotham Greens who discuss their relationship as mission-driven investor and entrepreneur.
Gotham Greens co-founder and CEO Viraj Puri spoke about how he has maintained focus and managed new and complex responsibilities amid the development of the pioneering urban agriculture company, assessing when to accelerate growth and what he considers to be his biggest mistake and best decision.
Brad Johnson, the CEO of Verde Farms, a pioneering brand of grass-fed, pasture-raised and organic beef, spoke about why consumers view brand attributes in a holistic way, weighing investor expectations vs. mission-based goals and how investing in customer and consumer service pays off.
In food and beverage, innovative brands often get the most attention. But do products that are positioned as incrementally better-for-you than existing options have more runway? The hosts discuss. This episode also features a conversation with Good Culture’s Jesse Merrill and Manna Tree’s Steve Young about the synergy between profit and purpose.
Jesse Merrill, the co-founder and CEO of better-for-you dairy brand Good Culture, spoke about why mission and values dictate every aspect of business strategy, why proof of concept and velocity are keys to brand development and being “maniacal” about delivering on the products’ key attributes.