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Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.
In years to come, uproar over Dylan Mulvaney ad will be looked at with "embarrassment," one marketing expert says.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer.