IKEA Spain's Contemporary Choreography Pays Homage to Human Support
Creative 16 Add to collection The video from McCann Spain fronts IKEA’s new campaign which pays tribute to society’s solidarity For their latest campaign, IKEA Spain collaborated with Indie singer, Sandra Delaporte to cover the iconic Spanish song from the 80s, ‘Pero a tu lado’, to celebrate those who stand shoulder to shoulder during difficult times. This homage is present in every frame of the music video, in which a dozen dancers support the protagonist of the artistic piece on her journey to IKEA. The contemporary choreography unfolds beautifully under the soothing voice of San...
Source: lbbonline.com