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Little Black Book, Building a golden future for Europe will take agility, says CEO of McCann Worldgroup Spain Marina Specht
The move does not impact regional relationships.
IKEA has appointed McCann Worldgroup as its first global brand marketing partner. Meanwhile, the partnership does not affect regional agency partnerships.
After a thorough process, the advertising agency McCann with its base in Madrid, has been procured for the global assignment.
After a busy month in creative, The Drum rounds up the best ads that arrived in September.